Vorscine, Our Heritage Brand
vorscine.comVorscine is our heritage brand, offering handmade sunglasses crafted in the Jura. It is, above all, a quest for perfection, born from a passion for beautiful lines and quality craftsmanship. They are the flagship of a larger project that led to the creation of the Suerna protocol. From the beginning, we aimed to offer an immersive online experience, long before the term 'metaverse' became common. We believe that immersion can evoke emotions, and these emotions form the foundation of the bond that unites the owners of our creations with our brand. Over the years, numerous iterations have been developed on different game engines, ultimately resulting in a dedicated framework for the chosen solution. But what about the object itself—the glasses? After all, that’s why you are here. Know that their origin is even more extraordinary.
A Celebration of Eyewear Craftsmanship
Creating a beautiful design is one thing. Finding the best artisans to honor it and overcoming incredible technical challenges is another. On a small surface of acetate, we encapsulate centuries of eyewear craftsmanship alongside advanced technological and industrial achievements. Thickness variations on the bridge and temples, custom hinges passing through a bonded structure, concave and convex shapes—this is our vision of the world’s finest eyewear. Let’s start with a bit of history. In the past, acetate sheets were cut on lathes. Today, computer-controlled machines offer unparalleled precision. Polishing remains traditional, done in barrels, and takes several days. Numerous finishing passes give our production its smooth, rich, and flawless surface. Finally, as we settle only for the best, the cases are made of walnut, custom-designed specifically for our models. Naturally, the launch version is a limited and numbered edition.
A Growth Driver for Physical Retail
Physical retail is undergoing a profound transformation, driven by the rise of digital technology and renewed consumer expectations. In response to the growth of e-commerce, traditional sales spaces have evolved to offer more engaging, often immersive experiences that go beyond a simple purchase. Stores are reinventing themselves with flagship locations and iconic spaces that blend virtual and physical worlds, attracting a connected audience seeking quality and personalization in their purchases. In this context, immersive technologies offer a new pathway: the metaverse. By extending the customer experience into a virtual world, the metaverse becomes a platform for interaction and loyalty, where users can explore dedicated universes, interact with digital creations, and enjoy personalized experiences without the constraints of physical space.