When the Metaverse Invites You
metaverse.vorscine.comYou’ve surely noticed it. Take away the cape or armor from your favorite superhero, and the character still possesses an atmosphere, a mood, an ambiance inseparable from their image. A style, a particular expression, that makes them as endearing in the city as behind the mask. For brands, it’s the same. You may have seen those dedicated product launch sites, those stores designed with a unique, recognizable style that actively contributes to the brand's image. It's even essential. While communication and brand image on social media are prevalent, the Internet is evolving and offering extraordinary opportunities. Thanks to WebGL and immersive technologies that make 3D web possible, we chose the metaverse. Our metaverse even served as the starting point for developing a protocol to promote this technology. While Suerna is open-source, the Vorscine metaverse remains private, aiming to enhance the brand’s image by offering a unique, captivating, immersive, and memorable experience. This is why we created a store with three levels and multiple wings. Welcome to Vorscine.
Supporting Our Image in Three Dimensions
Beyond eyewear, we are crafting a universe around the brand. Our creations inspire each other and interact. To increase your engagement, wonder is a priority to explore. The initial metaverse was launched in a single room: the 3rd floor. The store has already been modeled on the other levels. This rendering shows the ground floor, with the display case next to the grand staircase. These large spaces also showcase our other creations, including the Speedster version of our GT. We can imagine the potential of the metaverse to support the brand in various ways: you’ll be able to take the wheel of the vehicles, explore the surroundings. We can even imagine extensions for developing scenarios and adventures around a video game accessible without download, directly on our metaverse, to reinforce the brand’s message. This technology offers opportunities limited only by creativity.
Discover the Unexpected
Beyond image, the Vorscine metaverse is envisioned as an evolving and experimental space, designed to stimulate engagement and encourage reflection on what digital can offer. Here, every detail is not just an invitation to contemplate but a call to dive into an augmented reality crafted to spark curiosity and challenge the boundaries of the virtual. For those interested in the metaverse as an object, this space is not static; it evolves, transforming into a discovery ground for attentive explorers, a place where technology serves total immersion. Over time, discreet clues and hidden areas will enrich this experience, suggesting that each visit, each path, can reveal new dimensions, illustrating the narrative power of a well-conceived digital world. Here, exploration and immersion converge, offering each person the chance to leave their own mark in this universe.